Get out, get going, and LiVe Well. That’s Intermountain
Healthcare’s LiVe Well message to trick-or-treaters this year! To help,
the LiVe Well campaign website Intermountainlive.org
features a fun game for kids to drag candy into a pumpkin's mouth to see how
quickly the calories climb! The pumpkin shows children a day’s worth of candy
calories. As the pumpkin is fed, it speaks funny messages and shows entertaining
facial expressions before it bursts.
LiVe Well is Intermountain’s public service campaign that
encourages physical activity and healthy eating. The LiVe Well site also
includes popular television ads, fitness facts, and other games such as LiVe Well
Island, Mission Nutrition, and videos on How the Body Works. In addition to the
website, the innovative campaign includes a mobile app, school assemblies,
humorous fake vending machines, advertising, and resource materials for health
providers and families. The campaign has resources to support all who want to
improve their health through activity and nutrition.
The core principles of the campaign are found in its
Eight Healthy Habits:
1. Always
eat breakfast
2. Eat
more fruits and vegetables
3. Limit
sweetened drinks
4. Limit
screen time
5. Increase
your physical activity
6. Eat
meals together as a family
7. Be
positive about food
8. Don't
criticize about weight
Intermountain Healthcare is a nonprofit health system
based in Salt Lake City. Recognized for its excellent clinical care and low
costs, Intermountain addresses the healthcare needs of residents of Utah and
southern Idaho.