Intermountain Healthcare’s innovative childhood fitness program
The character, Lady WaWa, modeled after singer Lady Gaga, is one of the biggest hits in Intermountain Healthcare’s new original musical, LiVe—The 8 Healthy Habits. At each of the 30 performances held at Utah schools in 2011, kids laughed and sang along to WaWa’s pitch to hydrate (and ditch the sugary drinks).
In 2011, nearly 10,000 Utah kids in grades 6-9 saw the show, which is geared to help them take charge of their health by exercising, eating right, and rejecting negative peer pressure. Through a grant provided by SelectHealth, many talented people came together to create the show, including local actors, composers, writers, and the Salt Lake Community College Grand Theatre. More performances are scheduled in 2012.
But school musicals aren’t the only way LiVe is teaching kids to eat healthier and exercise. Media also plays a big role. New TV commercials with humorous themes focus on getting kids to get out and do something and eat a healthy breakfast in the morning. There are also new radio ads and outdoor boards.
“We are concerned about the future health of children who struggle with weight and activity issues,” says Tamara Sheffield, MD, LiVe spokesperson. “These assemblies present eight healthy—and practical—habits that young people can follow to live longer and healthier lives.”
The play is part of Intermountain’s LiVe campaign and is free to Utah schools. Participating schools receive a follow-up resource kit that includes hands-on lesson plans and activity sheets. The LiVe campaign also includes games and a mobile app for Droid and Apple iPhone, iPad, and iPod devices. For more information, visit intermountainlive.org.