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Intermountain's strategies for shared accountability include public service campaigns built around the concept of wellness and encourage healthier choices and activities. Along with televisions commercials, these campaigns often include print ads and materials.
Health & Wellness Heart Campaign
These newspaper ads are an extension of a television commercial about the importance of getting cancer screenings at the appropriate time, which ran in local print publication:
Health & Wellness Cancer Campaign
Here is a newspaper ad that complements a television commercial about the importance of getting cancer screenings at the appropriate time, which ran in local print publication: