Encouraging kids to get active
We've launched a multi-year campaign that helps get children to be more physically active and eat healthier. The LiVe public service campaign is designed to fight childhood obesity and includes school assemblies for grades 6-9, sponsorship of events that promote physical activity, humorous educational advertisements, and informational offerings for kids, teens, and their parents.
LiVe campaign in action
The interactive LiVe website contains helpful materials for parents and children, posters and brochures to download, as well as fun games that teach kids about living a healthy lifestyle.