Salt Lake City — Intermountain Healthcare's LiVe Program is the recipient of the 2008 FREDDIE Award for "Best Public Service Campaign."
The LiVe Campaign is a multi-year public service program to educate children ages 11-15 about the benefits of healthy eating and an active lifestyle. It includes social advertising, school assemblies, and a child-friendly website with a Spanish-language corollary called ViVe, interactive games and quizzes, and links to community resources for additional support.
To learn more about the LiVe public service campaign, visit www.intermountainlive.org.
The 34th annual FREDDIE Awards, also known as the International Health and Medical Media Awards, recognizes outstanding work in educational health and medical electronic media.