The 2014 KSL Radiothon for Primary Children's Hospital is Thursday, March 13, from 8:00 a.m. until 4:00 p.m.. You can make a gift by donating online:
KSL NewsRadio 102.7
Once a year for the past 37 years, KSL Newsradio has altered regular broadcasting in order to tell stories of patients at Primary Children’s Hospital. Listeners are invited to call in and pledge their support. KSL donates the air time and on-air personalities share their passion for the cause by hosting the 26-hour event.
For more information or to volunteer to answers phones at the next KSL Radiothon, contact:
History - Primary Children's KSL Radiothon
In 1977, KSL was seeking a way to “give back” to the community. Station management met with representatives from Primary Children’s Hospital to present a never-been-done-before concept: A telethon on the radio!
The first Radiothon was held in the lunchroom of the old KSL studios on Social Hall Avenue. For a contribution to the hospital, listeners could request a song. Four rotary-dial telephones were staffed and waiting for someone – anyone to call. The first few hours were manageable, but by midday there were far more contributions and requests than the DJ’s could manage. By the second year, they discontinued song requests and more phones were added to capture pledges that called in.
Over the years, the Radiothon has raised more than $9 million for children at Primary Children’s Hospital. Funds are used to provide medical care for needy children, specialized equipment to help children with pain control, as well as research, programs at the hospital such as bereavement counseling, music therapy, toys, and art supplies.