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Intermountain introduces free mobile application to help reduce obesity and increase healthy habits

Communications

 (801) 442-2836

 intermountainnews@imail.org

 4/25/2011

Helping children and teens make good nutrition and fitness choices is now as simple as a click or a shake on your iPhone, iPod Touch, iPad or Android device.

Intermountain Healthcare has released an innovative, fun-to-use and FREE mobile application available for download from iTunes, or the Android Market. The new application is part of Intermountain's LiVe campaign which reaches out to parents and children about the importance of increasing physical activity and adopting healthier eating habits to prevent obesity.

The LiVe application:

    Makes it easier to set fitness and healthy eating goals. For example, the app uses a roulette function to help you generate ideas to increase your physical activity. Select what type of activity you're interested in — inside games, outside games, night games — shake the phone, and an activity is suggested.

    Guides users in tracking progress. For example, using the application's Healthy Food Tracker, users can record how many fruits and vegetables they have eaten in a given day along with how many servings of water they have had. The app also allows users to record how many physical activities they have done and track overall progress.

    Links to LiVe posters, TV and radio commercials, and information.

  • The application provides fun suggestions based on LiVe's Eight Healthy Habits:
    • Always eat breakfast — and make it healthy
    • Eat more fruits and vegetables
    • Limit — or eliminate — sweetened drinks
    • Limit screen time — TV, video games, internet
    • Increase your physical activity
    • Eat meals together as a family — sitting down
    • Be positive about food
    • Don't criticize about weight

In addition to the LiVe application, the innovative campaign includes social advertising, school presentations, educational materials for health providers and a kid-friendly IntermountainLiVe.org website ith many engaging features such as interactive games and quizzes and links to community resources parents can rely on for support .

"According to recent studies, one out of every three American children is overweight," said Intermountain's Dr. Tamara Sheffield. "Our goal with the LiVe campaign is to approach this important issue from a child's point of view and offer positive, helpful solutions for families. LiVe can help children be more physically active and make more healthy food choices. By coordinating with children, parents, schools and the medical community, we can reverse the direction this crisis is heading."

Intermountain Healthcare is a nonprofit health system based in Salt Lake City, Utah. Intermountain serves the healthcare needs of Utah and southeastern Idaho residents. Its mission is to provide clinically excellent medical care at affordable rates in a healing environment.

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