In response to growing COVID-19 cases and hospitalizations, Intermountain Healthcare has launched a new public service campaign that goes behind closed doors of its intensive care units to help people better understand the human toll and impact that rising cases and hospitalizations are having on exhausted caregivers and patients. 

The emotional public service campaign features a three-minute video of frontline ICU caregivers sharing their experiences of caring for COVID-19 patients since last March.

The PSA spot, posted on YouTube in English and Spanish, aired on all local networks and is part of a broader social media campaign, to help the community see that COVID-19 is not a faceless disease.