With miles and miles of scenic road ranging from stunning mountain vistas to beautiful valley floors, Park City is the ideal destination for endurance cyclists and triathletes looking to enhance their performance and enjoy a unique training experience.

The LiVe Well Center in Park City has partnered with elite coaches, Craig (Crowie) Alexander and Rachel Joyce to design specialized training experiences with access to our world-class experts in sports performance. Our camps feature fully supported rides, biomedical testing to help measure your body’s output, meals prepared by registered dietitians, personalized nutrition counseling and an in-house team of PT, strength and massage therapists. Whether you’re an experienced or new triathlete, a cyclist looking to bump up your category, or simply looking to enhance your overall fitness and athletic ability, our high-performance experiences will give you invaluable information from highly accomplished and personable experts and that extraordinary edge you need to crush your goals.

High Performance Experiences

Tri Camp

Sansego LiVe Well Experience

Join Ironman World Champion Craig (Crowie) Alexander for a four-day immersive training experience in Park City, Utah

Womens Emplowerment

Braver, Bolder, Stronger - Women's Empowerment Experience

Train alongside Ironman Champion Rachel Joyce, challenging your swimming, cycling and running skills, while also participating in leadership reflection sessions that teach you how to play to your strengths, cultivate resilience and unleash your inner warrior. 

Our Coaches

Craig Alexander

Craig (Crowie) Alexander

After years of dominating Olympic distance non-drafting and half iron distance races, Crowie won the inaugural 70.3 Ironman World Championship in 2006.  Then, in 2008, he claimed the Hawaiian Ironman World Championship for the first time and became one of only a select few to win back-to-back when he won it again in 2009; confirming his triathlon status as “Alexander the Great”.

In 2011, Crowie achieved what no other man in the history of Triathlon was able to: he won both the Half Ironman and Ironman World Championships in the same year. By winning his third Hawaiian Ironman World Championship he also claimed a new world champs record time as the oldest male (38) to ever win the ‘hardest single day in sport.’ A new “King of Kona” was crowned.

Craig was humbled when Ironman legend and six-time World Champion Dave Scott lauded him as “The first true men’s champion the sport has seen in years.”

At the core of Crowie’s success and achievements is an appreciation index that’s thankful for every breath and a self-assured humility that has been forged in the foundry of bloody hard work. Crowie is known for his humble attitude and he combines this with a firm love for sport and the lifestyle it affords his family.

Crowie is also a tertiary qualified physiotherapist, media contributor, professional speaker, former bar tender, waiter, laborer and ‘net learner’. He’s an avid fan of many sports, including his first love of soccer, and he has a ‘Rain Man’ like ability to recall obscure statistics and famous plays.

The most important thing to Craig is family. He is beyond proud of his wife (and the love of his life) Nerida, and his three amazing kids, Lucy, Austin and Lani. Everything Craig does starts and ends at home with his family. Crowie’s won a lot of titles over the years but the one he likes best is ‘Daddy’.

In 2015, Crowie approached his core network of long-time coaches, advisors and training partners and formed ‘Sansego’, a coaching group that helps athletes see the path to success clearly and ‘without ego’, a philosophy that was a core principal to Crowie’s success and hundreds of Sansego coached athletes around the globe.  Sansego offers training experiences around the world. 

Female Empowerment 1-1

Rachel Joyce

Rachel took up triathlon in 2005 and what started as a hobby turned into a passion. In 2008, Rachel made the bold decision to resign from her job as an attorney to give making it as a professional tri-athlete her best shot. Since then, she’s climbed to the top of her sport.  Known as Joycey on the race course, she has captured a triathlon world title, 6 iron distance titles and stood on the podium 3 times at the Ironman World Championships, Hawaii.   In 2017, Rachel returned to racing having taken 2016 off to have her son and went on to win 2 Ironman races less than a year after giving birth and in doing so qualified for the World Championships.   Outside of training and racing, Rachel is a passionate advocate for equality and increasing participation in sport by women. She is a founding member of TriEqual and sits on the Women For Tri Committee of Advisors.  Rachel loves coaching and guiding strong women who want to use triathlon training to thrive in an active lifestyle.

In 2018, Rachel partnered with Women’s Leadership expert Dana Platin to launch the Braver, Bolder, Stronger series of workshops and retreats mixing leadership strategies with multi-sport style training.  Dana brings more than 15 years of international training and leadership development and specializes in helping brave women breakthrough and lead by example. 

6 Iron Distance Victories | 2 Ironman 70.3 Victories 2x Runner Up | Ironman World Championships
1 Baby Boy (Archie) | Born September 2016