Dixie Regional Medical Center will be renamed Intermountain St. George Regional Hospital, effective January 1, 2021. The new name better follows the naming pattern used for most other Intermountain hospitals and better positions the hospital to serve the national and international community into the future, hospital officials say.
Market studies conducted by Intermountain Healthcare indicate hospitals should use the city and hospital name pattern whenever possible for clear, safe, and effective communications. “That is the way individuals search online for medical care,” said Kevan Mabbutt, senior vice president at Intermountain. “Our St. George hospital serves a multi-state area, including several international tourist destinations, so it is important for the hospital to be easily identified.”
“The word ‘Dixie’ still has a beautiful meaning for many who live here, including many of our caregivers,” said Mitch Cloward, current hospital administrator. “We’ve benefited and continue to benefit from the collaborative spirit of this community and are grateful for its support. However, the meaning isn’t clear for everyone. For some, it only requires explanation. For others who aren’t from this area, it has offensive connotations. Our name should be strong, clear, and help everyone we serve feel safe and welcome.”
“Our strategy is to provide clarification, simplification, and position us for the future,” said Brian Chadaz, chair of the hospital’s board of trustees. “The hospital’s board of trustees strongly supports the change.”
In 1913 St. George’s first hospital opened with the name Washington County Hospital. It was renamed McGregor Hospital a few years later. Then in 1952 a new hospital was built on the west side of the 400 East block and was named Dixie Pioneer Memorial Hospital. The advent of air conditioning brought growth and in 1975 a larger hospital was built and named Dixie Medical Center. In 1990 the word “Regional” was added to define the hospital’s service area expansion beyond Washington County as the region continued to grow.
“We are a vibrant, rapidly growing community,” said Dr. Patrick Carroll, the hospital’s medical director. “More than five million tourists pass through our area annually. Our heart, newborn intensive care, neurosciences, trauma and other programs are earning national recognition. Our Intermountain Precision Genomics program serves patients across the country and the world. This new name will provide greater strength and clarity as we serve those who are not from this area and recruit physicians, research scientists and caregivers from across the nation.”
The city of St. George also has a strong, recognizable brand as a popular retirement and vacation community, and the new name builds on that strength.
“Throughout the hospital’s history, our caregivers have provided the best possible care to everyone regardless of their background and heritage,” said Cloward. “This will not change. We love and appreciate our community, and as St. George Regional Hospital we will continue to advance our mission to help people live the healthiest lives possible.”