Intermountain Primary Children’s Hospital is celebrating the 30th anniversary of Hold On To Dear Life, the iconic and award-winning public service campaign and child injury-prevention program that has saved countless lives in Utah over the past three decades.

In addition to celebrating the 30th anniversary of Hold On To Dear Life, Primary Children’s Hospital is adding an emotional well-being component to the public service campaign to help adolescents deal with the challenges that they face during their teenage years.

The new campaign is the ninth safety component under the Hold On To Dear Life umbrella, and the first to focus on child wellness outside of physical safety.

Data shows Utah kids are struggling as they transition into the teenage years and want trusted, informed help—which they are most likely to seek from a parent. The emotional well-being component of the campaign provides education to parents, in English and Spanish, to help them enhance their parenting skills, begin conversations with their tweens, and nurture kids as they grow into adulthood.

“As adults, we know the middle school years can be tough ones. Young people are experiencing many changes physically, emotionally, and socially. Sometimes parents feel a bit at a loss on how to best help navigate these years with their tweens,” said Jessica Strong, community health manager at Primary Children’s Hospital. “The goal of the emotional well-being campaign is to give parents very tangible, action-oriented tools they can use to promote mental, emotional, and social health within their family.”

The emotional well-being resources are available at

“Talking about emotional health may be an uncomfortable topic for some, but starting small and having frequent conversations will build confidence for parents and tweens alike,” Strong said. “Parents have coached their children through learning the skills to walk, talk, and eat. Mental and emotional health is a similar process of teaching, encouraging, and practicing skills.”

The Hold On To Dear Life program began in 1990 with a generous gift from the Jon and Karen Huntsman family. This gift allowed Primary Children’s Hospital, the only Level I Pediatric Trauma Center in the Intermountain West, to establish a child injury-prevention program.

Read more here.